The meaning of a GIF, like all visual symbols, is built through common cultural understanding. The reason a GIF of Jack Nicholson knocking on the door in The Shining says so much, so quickly, is because of the shared lexicon of popular culture. GIFs are elemental building blocks of the Internet’s language. And now, we're using them to and communicate emotions and reactions quickly and, at times, with delicious ambiguity. Oehler will talk about the ways people are using GIFs today to tell and remix stories and share opinions with this new emotional shorthand.