To find out more about our selected projects please click here.

The Alternate Realities Market runs parallel to the MeetMarket. Twenty-five online, interactive and virtual reality projects will be selected from submissions to hold one-to-one meetings with funders and advisors, including commissioners, broadcasters, arts organisations, online platforms, NGOs and other experts from across the world. This is not a one-size-fits-all market; meetings are carefully matchmade taking into account desires from both sides of the table.

MeetMarket and the Alternate Realities Market submissions will open in the new year.



The Alternate Realities Market is the key place to build partnerships, secure funding, and get advice from the international market for interactive, immersive and virtual reality projects, within the documentary, factual or hybrid genre.

Selected projects will be offered a chance to pitch their idea to digital agencies, brands, and third sector representatives, as well as potential interactive and cross-platform funders, commissioners and experienced digital producers.

The projects pitched can work across all media platforms in their delivery and may go beyond documentary into hybrid genres.

“Very well organized, intense pitching days, and the initiative of a clearly "digital" market alongside the film market is welcome and very needed today.” – ‘Work in Progress’, Alternate Realities Market Project 2016


The general guideline is this: the Alternate Realities Market is for online, interactive and virtual reality projects looking for advice and collaboration as well as funding, whereas MeetMarket is for linear, single-screen led projects which will primarily be seen on TV and cinema screens looking for funding and distribution.

If you wish to discuss which box you should tick on the form, please email us.

However you don't have to decide for sure now! It's the same application form for both MeetMarket and the Alternate Realities Market, and we ask you to indicate whether you wish to be considered for one or both markets. When we assess projects, we'll take your self-identification into account, but we'll also bring our own expertise in interactive media into consideration and classify your project accordingly.



We're always happy to help you get your project submissions ready for any Marketplace opportunity, so as you plan your submissions for any Marketplace pitch, or your general strategy for presenting projects in Sheffield to Decision Makers, here are some guidelines for you:

- The Alternate Realities Market is open to all documentary makers from any country. No prior credits are necessary

- Your project can be at any stage of development, production, or post-production. We do not accept completed projects – you should submit these to the Film Programme or Alternate Realities Programme or Doc/Player

- You can enter as many projects as you like, but we recommend you don't submit more than 5 because we're very unlikely to select more than 2 from any one company. Please note: you will need a different contact email and submission form for each project

- Your project must take an innovative/fresh approach to either the content, the execution of the idea or both

- Your project may take any form or specialist focus

- Projects do not need to have financing already in place



MeetMarket and the Alternate Realities Market submissions will open in the new year.

We're always very happy to help you with any aspect of your submission, whether technical or creative. If you're struggling with the application form in any way, please ask us for help . If you do need help, we recommend you try and contact us as early as possible, so even if you can't fill in all the details until close to the deadline, take an early look at what the form involves and ask us for support early in the process.

There's a 'Save' button at the bottom of every page of the form . If you hit this, you can come back to the form later, so you don't need to complete the whole thing in one go.

The information you submit on the application is what Decision Makers see when they choose if they want to meet you . This information is exactly what goes in the Marketplace Guide distributed to participants, and accessed online in the assessment area by Decision Makers. If you're selected we give you a small amount of time to make any changes, but by-and-large what you submit in the application is what Decision Makers see, so make it good.

Project Information/Synopsis . We offer you the chance to submit short (100 word) and long (500 word) synopses, and an interactive/cross-platform synopsis – in both cases remember you don't have to go right up to the word limit. The quality of your description is what matters. Remember this description has to entice assessors to want to choose you and buyers to want to meet you, so get them interested and leave them wanting more. And whilst you should get them excited with the ideas, don't forget to give them story and character as well.

Details . Length, Intended slot, Format, Status, Date of Production/Release – you may not know for sure yet depending on what stage your project is at, but be as realistic as possible - research what slots exist in international TV, cinema and cross-platform, and tally your length and slot with that. Make sure your budget information is consistent with the length you specify. It's fine to keep your options open and specify, for example, a TV hour and a 90' version. We also ask you if you've pitched the project in other markets – it's not a problem if you have, it just helps us to know which Decision Makers may already be aware of it.

Financing . State your total budget and total already obtained (plus who has already committed funds) in Euros and Pounds. Please check that your calculations are accurate before you submit the form. Remember assessors and buyers you may put down here also read this information so don't exaggerate any interest.  Do not put figures relating to your own investment in the project – remember, you don't have to have finance secured to be selected for the Alternate Realities Market. You can also upload a more detailed finance plan as a spreadsheet – but remember assessors and Decision Makers may not scrutinise this in detail. This section is also your chance to tell us if you're looking for distribution – this is important because we'll use this information to base some of your matchmade meetings on if you're selected, so answer it carefully.

Participants . Give us brief information on your production team (up to 100 words each for biography and filmography). Don't paste your CV here, these biographies are part of your project information and need to be as enticing as your synopses, so make them interesting. Remember that you must split your biography (your personal history and profile) from your filmography (list of your films/other projects).

Teaser Clip – How to upload . The process is quick and easy and can be done via the application form, but if you have any concerns about uploading your teaser clip please read Vimeo's FAQs or email us and we can help. We specify a 1-3 minute long clip, so if you're try to upload a bigger one, that may be the problem. We recommend using Google Chrome Internet browser when completing your form, as this tends to upload clips faster than other browsers.

Teaser Clip – How to be creative with it . The teaser clip is not a mandatory requirement is you are submitting a project ONLY to the Alternate Realities Market. If you are submitting to both MeetMarket and the Alternate Realities Market you will be required to submit a teaser clip and will not be able to complete your submission until this has been uploaded. If you submit a clip, it's purpose is to interest Decision Makers, and not to be a short film in itself. We specify a length of 1-3 minutes because we think it helps you to focus on clearly getting the key information in there – why Decision Makers would want to invest in your project. There are infinite ways to do your clip but primarily use this one minute to get potential partners interested and want to know more. We advise that you use the teaser clip to showcase the general look of your project, but it doesn't necessarily need to use moving image in the way a linear doc project would. We especially advise you to use the facility to link to an external website to link your submission to another platform where assessors and Decision Makers can play with and explore your project in detail. You can now also upload a longer document demonstrating the interactivity of your project. 

- Teaser Clip: Getty Images free content partnership - Getty Images are pleased to offer MeetMarket and Alternate Realities Market applicants content from the world’s largest collection of still images and video for free use in their pitches and market submissions. All applicants are eligible to download up to 75 hi res footage clips and stills including premium quality HD content from BBC Motion Gallery, Discovery Channel, VICE, National Geographic and Sky News. Search over two million creative, editorial and archival clips, tens of millions of stills, and an archive dating from the early 1900’s. To take advantage of this offer email Paul Davis at paul.davis@gettyimages.com or call him on +44 (0)203 227 2217. We’ll then set up your complimentary account allowing you to download high quality stills and video. Happy searching.

Above all, remember that your submission is a whole package and is assessed as so. So think about how all these elements fit together, and good luck.



We offer lots of alternative ways to get your projects heard and to get connected with Decision Makers – these are listed on our Marketplace Overview page. In particular, we offer the Market Switchboard service where our team can give advice on who might be useful for you to meet in the Marketplace in Sheffield. This advice will be especially useful to you if you've entered the Alternate Realities Market or MeetMarket and we've reviewed your project and know it well.



A non-refundable administration fee of £26+VAT applies per project. For more information about the fee and VAT please view our guidelines.

Scheduling of meetings is at the discretion of the organisers.

If your application is successful, you agree to attend Sheffield Doc/Fest 2017 for the duration of the Alternate Realities Market on Monday 12th and Tuesday 13th June. Failure to do so may result in your project being withdrawn.

If your application is successful you must register to attend Sheffield Doc/Fest. You will be eligible for a Market Discount pass at a rate of £249+VAT which you must register for ahead of the Festival. If you do not register for Doc/Fest, you will not be able to participate in the Alternate Realities Market. Subsequent project team members must also register for additional passes if they wish to participate in Alternate Realities Market meetings.

Your application and participation implies unconditional acceptance of these guidelines.

The selection committee decision is final and no correspondence will be entered into regarding the outcome. Feedback is not guaranteed if your application is unsuccessful.

The organisers reserve the right to change the guidelines or processes at any time and without notification.

The organisers will not take rights or liabilities in projects selected.

The organisers accept no liability in the event that their publications reproduce inaccuracies that you provide in submitted materials.

Please note: Interactive, online and cross-platform projects will still be eligible for MeetMarket. Our selection process will be aimed at getting you meetings with the most useful people as possible for your particular project.


 Creative Europe Media Arts Council England UK DIT “Getty