Branded content isn’t a dirty word. Discover how filmmakers are teaming up with brands to fund and tell authentic stories – without compromising creativity or integrity.
Branded content doesn’t mean selling out. As traditional media avenues shrink, many in the documentary space are turning to brands not just for funding, but for genuine creative opportunities. This session explores how filmmakers are teaming up with brands to craft authentic, compelling stories that resonate with audiences – opening up new pathways in uncertain times. We’ll explore how to maintain creative integrity while working within branded spaces and how these partnerships can fuel innovative, boundary-pushing work. Even documentary pioneer John Grierson made Housing Problems with backing from the Gas Board – proving that brand collaborations have always had a place in storytelling.
Speakers:
Jono Stevens (Filmmaker, co-founder JustSo)
Ben Doyle (Director, co-founder After Party Studios)
Ben Zand (CEO of Zandland and Documentary Filmmaker)
Moderator: Nicky Huggett (Vice President of Factual Development at Nutopia)
